How Local PR and Personal Branding Can Transform Your Beauty Business

In this episode of Stylist Soul Tribe Conversations, I sat down with Melinda Jackson, founder of Melinda Jackson Public Relations, a Raleigh-based PR agency specializing in media placements and brand storytelling. With a background in entertainment and a client roster that spans music, film, fashion, and lifestyle, Melinda brings a fresh and powerful perspective to the beauty industry.

Here are the key takeaways from our conversation—real-world, actionable advice that salon owners, stylists, and independent beauty professionals can apply right now.

1. Public Relations Is Not Just for Celebrities

PR isn't just for A-listers. It's about managing how the public perceives you and your business. That can look like landing local news segments, podcast interviews, blog features, or influencer partnerships. PR is organic exposure—not paid advertising. It’s about building authority and creating visibility in a way that builds long-term credibility.

2. You Don’t Have to Wait to Be Discovered—Pitch Yourself

Many people assume they have to be invited to be featured, interviewed, or included in panels. The truth? You can—and should—pitch yourself. Whether you're aiming to speak at an event, get featured in the media, or collaborate with influencers, you must be willing to reach out and make it happen.

3. Local Media Needs Content—Why Not You?

If you’re a stylist with a specialty—bridal, extensions, curly hair, hair loss—you could easily create a short list of talking points and reach out to your local TV station or lifestyle show. Most outlets are eager for new, relevant content, especially from local voices. Offer to do a demo, provide seasonal hair tips, or talk about trends. Just three talking points and a short pitch email is often all it takes.

4. Fast, Messy Action Builds Momentum

Melinda’s Female Founder Happy Hour started with a single Threads post and turned into a televised, sold-out networking event. The lesson? Don’t overthink it. Take fast, imperfect action. Whether it’s hosting an open house in your salon, partnering with a local boutique, or inviting an influencer for a complimentary blowout, doing something is always better than staying stuck in planning mode.

5. Partnering with Influencers Doesn’t Have to Be Complicated

Find local influencers by searching hashtags, checking tagged locations, and looking for authentic engagement—not just high follower counts. Once you find someone whose vibe aligns with yours, engage with their content, and then send a DM inviting them in for a service. Be clear that you’re offering it as a complimentary experience and would appreciate any content they feel inspired to share. Just be prepared that it may or may not go perfectly—and that’s okay.

6. You’re Doing Your Community a Disservice by Hiding

Melinda emphasized something powerful: when you stay silent and unseen, you’re withholding your magic. Your story, your experience, your energy—they matter. Whether it's on social media or on a news segment, showing up gives others permission and inspiration to do the same.

7. Media Training Basics: It’s Simpler Than You Think

Media training doesn’t require a fancy program. It’s as simple as learning what to wear on camera, sticking to a few talking points, and practicing your delivery. Recording yourself, role-playing interviews, and being prepared with answers can go a long way in helping you feel more confident and in control during any public appearance.

If you're a salon owner or stylist looking to grow your brand, elevate your visibility, and build connections that actually drive results—local PR and intentional personal branding could be the missing link. You don’t have to wait until you’re "big enough" to be seen. You just have to be brave enough to take the first step.

Want to bounce ideas around or ask a quick question? Melinda is open to DMs and offers short consult calls for anyone looking to dip their toe into PR.

Let this be your sign to show up, take action, and let your community see the value you bring. Your business deserves to be known.

Connect with Melinda Jackson: IG: @melindajacksonpr @melindagale www.melindajacksonpr.com